I set up Justine Tabak because I wanted to create a fashion business that could operate both ethically and sustainably. In my eyes, fashion should be joyful and life enhancing, a celebration of beauty and creativity and a way each of us can express our individuality without causing harm to the world around us.
Newspaper reports tell us again and again that fashion is one of the most polluting industries in the world, producing mountains of waste and poisonous chemicals. With huge costs to the environment and communities, fast fashion brands reinforce a cycle of cheap production to manufacture mountains of cheap clothes, worn few times and discarded to landfill, marketed with expensive campaigns to reinforce we must have the next latest trend and buy more.
Justine Tabak was established in 2016 with the aim of doing things differently. We became part of the ‘slow fashion’ movement, focusing our efforts into manufacturing small batches of beautifully crafted clothes right here in the heart of London. As far as possible, I source fabrics from the British Isles; when that’s not possible, I revive deadstock material that would otherwise go to waste.
We also design with longevity in mind. Our styles are simple, charming, practical and pretty with a touch of romance thrown in. We hope you find our styles ‘keepers’, the dresses in your wardrobe that you pull out time and again for years to come.