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How to help you size!

How to help you size!

I hope all well with you and you're all enjoying some simple pleasures despite so many lock downs across the country. At least, the colours of Autumn are bringing some cheer to us all.

This weeks newsletter is focused on our sizing. As a small business it is so important to make sure that when you order one of our dresses, it fits right the first time. Buying online has the benefits of ordering from your home, but of course, nothing beats the real feeling of trying on, so we have done a considerable amount of work these last few months to help you decide which size should suit you best.

We have decided to categorise our shapes into three different fits; Neater, Regular, and Easier. It's not an easy task as we all know that one size really doesn't fit all but we do hope these descriptions  help in some way to describe the fit and the feeling of a design.

As a reminder, we make all our styles in a S, M and L with the addition of XS and XL in our more popular styles. As we are making small quantities each time, it's hard to spread the sizes through, so please bear with us as we gradually 'grow up and down' in future collections. What is worth noting is that in general, we cut quite generously so if you are between sizes, I would suggest to size down, especially in the looser styles.

Justine x

Excuse the photos! against 'the useful wall' at the end of the street! We just thought simple is best when trying to show fit...I will be downloading videos of the various styles and fits on Instagram stories very soon.

NEATER FIT : Our neater fit is cut closer to the body, fitted to skim your natural curves whilst still providing room for comfort.

REGULAR FIT : The Regular fit is my classic cut with subtle definition, still providing freedom of movement.

EASIER FIT : This cut is looser and easier, free styling without looking shapeless.

Body measurements

We have included a measurement chart in here but I am not expecting any of you to be exact to this! For example, I am photographed here wearing a Size Small. My measurements are bust 88cm, waist 74cm and as a 'classic English pear' hips coming in at 99cm so overall my measurements come closer to a Size Small or upper end of a size 10. Generally speaking, my dresses are more 'free' on the hips so you will most likely find the main measurements to check are the bust and the waist!

How to measure yourself :

  1. Measure around your bust at the fullest part, wearing your regular bra.
  2. Measure your natural waistline, the narrowest part is usually 6-8 cm above your belly button.
  3. Your hips should be measured around the fullest part of the hips

Garment Measurements

Each product will have a description of how a style fits in the product description on the website with a measurement chart of the actual style to assist you. Garment measurements may have slight variations due to our handmade production but we hope this will help you make final decisions and will show how tight or loose a garment is compared to your body size.

Between sizes?

We are finding that most of you, when exchanging, are sizing down. As we cut a little freely and generously than the regular High St, we would generally 'size down' if between sizes. In the same breath, if you like to wear clothes more generously, please keep to your regular size or even size up. Our fabrics are natural with linen having the most 'give' whilst our cottons tend towards the more 'stable'. Some of our deadstock fabrics include other fibres and occasionally 'stretch' which will always give a little bit more.

I do hope you find this useful. Remember, if in doubt and you need advice, please do contact us at

Warmest autumn wishes

Justine xx

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