It's no secret that I love gingham. Reminiscent of school dresses in summer and french cafe curtains, this perennial fabric manages to feel modern and fresh year after year. Although gingham has been firmly 'on trend' recently, I prefer to use this classic check for its lasting appeal, appearing in both my summer collections so far and I'm sure years to come. As an ode to this fresh cotton fabric, I wanted to cast a spotlight on some of my beautiful customers who have worn my new gingham Primrose Hill dress. Each wonderful woman manages to wear the dress in their own way, bringing their individual style to the look. I've been wearing mine loose for day, shown here on a recent trip to Lisbon, and then cinched in with its tie belt for summer parties.
I hope you enjoy seeing how others wear theirs and please do keep sending me your photos!
This dress has been extremely popular this season and previously sold out, but I'm pleased to say that it's now back in stock and available on the website. I even have a pink gingham version in the pipeline so do let me know if you're interested.
Hoping you are all enjoying the sunshine!
Holly Ounstead, sustainable stylist extraordinaire, wears the Primrose Hill dress in her recent interview with Vilda magazine:
The beautiful actress Ophelia Lovibond attending the Marriott International loyalty programme launch party.