Autumn In Bloom

By Justine Tabak

Autumn In Bloom

Here we go again! With last week's lockdown, it didn't feel quite right to start talking about floral dresses, and first and foremost my thoughts are with you all. Whatever this lockdown means to you and the challenges it will bring, I'm sending love and positive affirmations from my team to yours that we will again get through this together.

In the meantime, I thought this weeks newsletter should focus on the simple joy of Liberty florals to lift the spirits. There is no better a time to cheer yourself up with a comfortable, floral dress. These easy fitting dresses are perfect for layering up with a knitted turtleneck or long sleeve t shirt in the colder months. The loose fitting design also makes them the perfect dresses for feeling fabulous and comfy when working at home.

As a thank you all for your support throughout this year, we're sharing a 10% discount on our beautiful Liberty print dresses till the end of the month. I know most of you have used your original introductory code, so hopefully this will help to lift the spirits one more time. Simply use AUTUMNINBLOOM10 at the checkout.

Justine x

The Alpine Riding House dress is a nod to the 80's with its square neckline and 'leg 'o' mutton sleeves. Made in a classic Liberty print in wintery hues of greys and neutrals.

Our easy fit Mimosa Camden Passage dress is our all season style. It features a tiny ruffle edged neckline that can be worn open or closed and deep side pockets for ultimate comfort and ease. Worn here with our Fair Isle cardi and roomy enough to wear over a tee.


We love this comfortable and easy dress with the soft 'embroidery' design which runs across the deep green ground colour, perfect with layers and boots in the cooler months or without in spring. A dress for all seasons!

The 'Woodstock Floral' print brightens any autumnal day with its  swirling, 70's inspired bohemian print. Our shorter style is the perfect dress to pair with boots, tights and a thick knit for town and country.

All weather dressing. Layer up over fine knits, thermals and tees in the winter. Cool and simple with trainers or sandals in warmer climes or that long awaited holiday next year!

Zoom calling?! Still as beautiful as ever, the meadow print Camden Passage dress has the perfect balance of prettiness and simplicity for working from home. Thrown on and effortlessly put together!

And finally, by popular demand, we have re- introduced the Sissinghurst print back into the collection, just 10 dresses made in these wonderful Autumn blooms. Please note, the cuff detail this time around has been changed to the easier elastic cuff of the Camden Passage style. A made with Liberty beauty.

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How to help you size!

By Justine Tabak

How to help you size!

I hope all well with you and you're all enjoying some simple pleasures despite so many lock downs across the country. At least, the colours of Autumn are bringing some cheer to us all.

This weeks newsletter is focused on our sizing. As a small business it is so important to make sure that when you order one of our dresses, it fits right the first time. Buying online has the benefits of ordering from your home, but of course, nothing beats the real feeling of trying on, so we have done a considerable amount of work these last few months to help you decide which size should suit you best.

We have decided to categorise our shapes into three different fits; Neater, Regular, and Easier. It's not an easy task as we all know that one size really doesn't fit all but we do hope these descriptions  help in some way to describe the fit and the feeling of a design.

As a reminder, we make all our styles in a S, M and L with the addition of XS and XL in our more popular styles. As we are making small quantities each time, it's hard to spread the sizes through, so please bear with us as we gradually 'grow up and down' in future collections. What is worth noting is that in general, we cut quite generously so if you are between sizes, I would suggest to size down, especially in the looser styles.

Justine x

Excuse the photos! against 'the useful wall' at the end of the street! We just thought simple is best when trying to show fit...I will be downloading videos of the various styles and fits on Instagram stories very soon.

NEATER FIT : Our neater fit is cut closer to the body, fitted to skim your natural curves whilst still providing room for comfort.

REGULAR FIT : The Regular fit is my classic cut with subtle definition, still providing freedom of movement.

EASIER FIT : This cut is looser and easier, free styling without looking shapeless.

Body measurements

We have included a measurement chart in here but I am not expecting any of you to be exact to this! For example, I am photographed here wearing a Size Small. My measurements are bust 88cm, waist 74cm and as a 'classic English pear' hips coming in at 99cm so overall my measurements come closer to a Size Small or upper end of a size 10. Generally speaking, my dresses are more 'free' on the hips so you will most likely find the main measurements to check are the bust and the waist!

How to measure yourself :

  1. Measure around your bust at the fullest part, wearing your regular bra.
  2. Measure your natural waistline, the narrowest part is usually 6-8 cm above your belly button.
  3. Your hips should be measured around the fullest part of the hips

Garment Measurements

Each product will have a description of how a style fits in the product description on the website with a measurement chart of the actual style to assist you. Garment measurements may have slight variations due to our handmade production but we hope this will help you make final decisions and will show how tight or loose a garment is compared to your body size.

Between sizes?

We are finding that most of you, when exchanging, are sizing down. As we cut a little freely and generously than the regular High St, we would generally 'size down' if between sizes. In the same breath, if you like to wear clothes more generously, please keep to your regular size or even size up. Our fabrics are natural with linen having the most 'give' whilst our cottons tend towards the more 'stable'. Some of our deadstock fabrics include other fibres and occasionally 'stretch' which will always give a little bit more.

I do hope you find this useful. Remember, if in doubt and you need advice, please do contact us at

Warmest autumn wishes

Justine xx

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The Daily Dress Edit Pop Up

By Justine Tabak

The Daily Dress Edit Pop Up


This weeks newsletter is simply a huge thank you to the wonderful Isabel Spearman, 'dress princess' and founder of the Daily Dress Edit. It's been a tough year for all, but Isabel has been a force for good, supporting small independent designers at her first Autumn Pop Up.

The Daily Dress Edit was dreamt up by Isabel in 2018 on a bit of a whim. One of those middle-of-the-night ideas that came about for the love of a good dress and the endless range of new discoveries available on Instagram. Isabel loves to champion independent homegrown labels and last year she discovered Justine Tabak and has loyally supported my brand ever since.

Isabel's DDE Pop Up on Elizabeth Street, Belgravia, London  is open for just three days more. By appointment only, despite strict social distancing, Isabel and her team will make you feel as warm as toast in her dream shop of golden autumnal tones. A  space full of beautiful dresses awaits to lift your spirits all winter long.

We feel honoured to have taken part in such a wonderful experience.

Warmest wishes

Justine x


We had such a wonderful evening visiting Isabel at the Pop Up. The dresses all looked beautiful amongst the vibrant interior of the shop. I shared a distanced smile with Isabel whilst Chloe sits pretty in the Rose Tartan Riding House Dress.

The flowers literally glowed with colour on our visit to Elizabeth Street. Dahlias care of @mccormickcharlie

The Toffee Pimlico Dress was a special edition dress created in collaboration with Isabel. We have been overwhelmed with orders for this dress! We've sold out on pre-orders for this style but are looking to create a new batch, if interested please email to join the waitlist.

Our own Brown Tartan Pimlico Dress is now sold out!!! But we are hunting for more fabric, so watch this space!! Again please do email to join the waitlist.

The Cornish Blue Corduroy Market Dress is the perfect, practical dress for working at home. We are currently making more with a few left in stock for immediate posting.

A rich mix of golden walls, velvety furnishing and bursts of florals reflect the dresses in store at 25 Elizabeth St, London SW1W 9RP

Closes 17th October 2020, to book an appointment go to

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Garden Of Eden

By Justine Tabak

Garden Of Eden

On an almost-warm day at the start of September, me and my trusty team gathered in a socially-distanced manner to shoot the latest collection. After months of hard work during a very challenging time for all, what a treat it was to work together and see the collection take shape in the most beautiful of surroundings. This season we had the pleasure of shooting within the gardens of Emma and Anthony Burrill, with just enough sunshine and under a blue sky before the seasons greyed for good. 

Emma, garden designer extraordinaire, created her garden from scratch just seven years ago when their family moved to Kent.
With her instinctive creativity and green fingered flair, Emma has designed, planted and nurtured her very own garden of Eden. 

Here we meet Emma as she talks us through her garden, and we share a few photos from behind the scenes at the shoot. 

Take it away Emma ...

Tell us a little bit about yourself and how you got to where you are today. 

"I originally studied Photography at the Royal College of Art and went on to work commercially as a photographer and illustrator for about 15 years in London. I moved back to my home county of Kent 15 years ago and began a diploma in Garden design, an RHS horticultural course and began volunteering at Great Dixter Garden. I am still there 14 years later!"

Can you tell me a little bit about the development of your garden? What did it look like originally and how long ago did you plant the current landscapes? 

"When we arrived here seven years ago the house was a 1970’s conversion of a victorian granary building, with a collection of dilapidated outbuildings. There was no garden to speak of but a mass of overgrown willow seedlings, paddocks and a lot of blackthorn scrub. We spent the first two years clearing the site and rebuilding the house. The old stables were demolished and we built our studio on the same footprint. I drew an overall plan of the garden when we began the project and each year we add a new element slowly building the larger picture. In our first year we planted 550 native trees as part of a woodland trust scheme and a cobnut platt designed on a traditional off set grid. In order to divide up the space and make sense of the huge open area I began to plant a series of hedges using the sight lines of the house and existing landmarks to connect the indoor space with the garden and wider landscape. Over the past 3-4 years we have added the borders, prairie and orchard."


When did you first discover your love of good gardens? Have you always had a green thumb? 

"I have gardened all my life and have always felt happier outdoors than anywhere else. My parents were keen gardeners and from a very early age I had a small patch to grow easy plants like marigolds and sunflowers although my favourite were always the tiny blue flowered speedwell, a weed that covered our lawn."

"As a child I created a nature table in the garden shed to display my collections of feathers, abandoned birds nests, pebbles and bones. I think my love of collecting and curation of those items developed into my love of arranging and designing in both the house and garden."

Where did you take inspiration from, are there any garden designers, gardens, artists that have influenced you here?

"Garden designers that have inspired me over the years are those who work with biodiversity in mind to create beautiful natural wild plantings. I love the contrast of formal structure and straight lines with an overlaying wild and natural planting. Designers such as Dan Pearson, Tom Stuart-Smith and Piet Oudolf are at the top of my list for the inspiring and naturalistic gardens they have created."

Can you describe some of the plants you've chosen to plant and why you like them?

"As I love a natural and slightly wilder look to my plantings I use a lot of grass varieties particularly Miscanthus Sinensis and our native Deschampsia Cespitosa mixed with perennials that not only fit well in a natural style planting but have a long season of interest. I look for plants that are just as attractive in death as in full bloom, the borders stand till mid-February so the plants have to look good till then. One of my favourite areas is the Prairie which is viewed from the studio. It has a very wild feel, but is filled with colour and once the colour fades the grasses and seed-heads stay all winter till we cut it all down in January. It is pretty low maintenance and even some weeds are welcome!"


A massive thank you to Emma and Anthony Burrill for letting us shoot within their beautiful garden, I couldn't have asked for a more idyllic location. As always, a huge thank you to my dream team; here's to hopefully many more collections and shoots to come! 

Justine x

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The Kerry Dress

By Justine Tabak

The Kerry Dress

Hello lovely subscribers,

In a week of bad news, I felt the need to write about positivity and community. The best thing about 'being small' is the 'family' of makers that you work with and genuinely get to know so I'm excited to highlight our Kerry dress in linen made by world renowned Emblem Weavers. 

Way back in March, just pre lockdown, we met with Stephen to talk linen weaves and checks. We have been working with his company, based in Ireland for the last three years and I always look forward to looking through their cloth selection at a local textile fair. As we looked through gorgeous ginghams and wholesome stripes, Stephen surprised us by saying we could make our own tartan design, so taking the opportunity, we set to task, sketching out, picking yarns and blending colours...all within the space of half an hour! The Kerry check, named after it's Irish provenance, was born.

Our dress fabric has a beautiful aqua ground with warps and wefts of navy and chocolate, ecru and straw ; glowing like the sky streaked with warmer autumnal tones, a rustic check to layer up with boots and knits for winter. We love linen all year round for its natural feel and weighty texture.

For the style, we kept to our favourite easy shape adding a simple ruffle at the neck, and a shorter tiered hem. 

Alas, the pandemic meant we couldn't meet up again, so the next time we saw the linen was when it was delivered to the studio, but Stephen kept us posted of its progress with a stream of photos and videos.

We have been overwhelmed with the high demand for this limited edition dress and have sold over half of them already! Luckily, Stephen has come to the rescue and he is busy weaving a new batch at his family run mill. It's good to know your friendly makers.  

Thank you Emblem Weavers and thank you all. It's been an extremely busy week with the launch of the new collection. Apologies if you're still waiting, it's been a bit of a catch up this year, but new stock coming next week and we appreciate your patience. 

Justine x

We were lucky that we began designing our tartan before lockdown hit... however we still had to fine tune our yarn colours digitally!! A difficult task but one that opened our eyes to 'the new normal' in our design process...

We have carefully designed the tartan in hues of aqua blue and brown, perfect for every season...

On the looms at Emblem...

Our linen is sustainably made using European flax, needing rainwater alone for growing and no nasty pesticides. It's the perfect, comfy cloth to wear all year round, keeping you cool in the summer and warm in winter. Here, we paired the dress with a gorgeous pair of velvet winter boots.


Practical and pretty. The Kerry dress has deep pockets, an easy fit and elasticated sleeves...

The delicate ruffle collar adds a romantic touch while the tiny hook and eye fastening on the neck. Wear closed, open or over layers...


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Cottage Core

By Justine Tabak

Cottage Core

I hope you've all been managing in this topsy turn weather, a scorcher all week but now as I write this, it's bucketing down! We're busy working on the new season, which I can't wait to share with you in the next few weeks, but in the meantime wanted to share our newest discovery: cottagecore. We were recently approached by a newspaper to provide some of our 'cottagecore' styles and I had to admit I'd never heard the term before so it was worth looking into it a little more and indeed it turns out we have the aesthetic wrapped up well in our easy comfortable styling.

The Urban Dictionary describes the movement as such:

"A niche aesthetic based around the visual culture of an idealised life on a farm. Common themes include sustainability, gardens, farm animals, rural living, and nature."

Whilst on one level this sounds a little too romanticised, our penchant for a prairie dress, everyday prettiness in natural fabrics with an appreciation for craft and comfort certainly puts us in the realms of this new trend. This week we had some fun gathering our favourite photos plus a few new shots (in my tiny garden!) to celebrate our accidental inclusion in this trend with our version of 'cottagecore'. Think gingham girls, romantic florals and wholesome dresses; in a meadow or the garden, country or city.

And to all my 'cottagecore' followers out there, I'm offering a secret subscribers discount of 20% off some of my more summery styles shown below. After all, my cupboards are starting to look a little bare and I need to make way for more cosy cottage styles coming soon..

For two weeks only. Use the code 'COTTAGECORE20' at checkout to apply your discount.

Whilst trends come and go, we'll be wafting through the seasons for many years to come!

Justine x

You can't get any more cottage-core than our Frome dress shot in the 'countryside' of Hackney Marshes! Perfect for any last minute weddings, events or worn with trainers for a comfy day at home...

Blue stripe linen in our Poets Road dress in deadstock Irish linen, best worn with sunshine (but we'll take what we can from the weather!)


Gingham both inside and outside. The red Primrose Hill dress on the left and tonal blues gingham Whitstable dress on the right. Just a few left in either...    


Dreaming of endless walks through the woods in our deadstock check Field dress... the perfect dress to wear for a weekend escape from city life, or just for blackberry picking on Hackney marshes like me last weekend!


@wearsmymoney matching her dress to her flowerbeds, and @melissa.hemsley cooking up a storm. Navy broderie anglaise, a firm favourite in our classic Primrose Hill style. 
Indira, who worked with us before taking up teaching, in the broderie Primrose Hill dress.


Picnic ginghams and baskets full of cooking apples!


Java, our intern for the summer, wears the red Primrose Hill dress using the sash to mix up her look; wear as a headscarf, or bow round a pony tail and I've even heard to use as an emergency mask!

Daisy looks oh-so-cottage-core too wearing her belt as a headscarf, and the always-beautiful @cakeandmoss wrapping us up below at her local farmers market...

P.S. Whilst this dress has been sold out for quite some time, I just couldn't resist adding this image of @renatelarssen with her beautiful matching floral crowns! Perfect dreamy cottagecore living!

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By Justine Tabak


Over the summer I have had some incredible emails from customers and friends, with wonderful stories of how they have been keeping busy during lockdown. Inspired by these letters and in particular a story sent by Hilary below, it reminded me that whatever the situation we find ourselves in, there is always creativity to be found. The story below is literally a family thread of life through fabric, patched together as a beautiful heirloom.

In a more humble way, I managed to put together a handful of patchwork dresses using leftover Liberty fabrics. In our easy to wear, classic, Primrose Hill style this one of a kind dress is perfect for summer days both at home or away.

Sadly we were only able to make four of these beautiful dresses in a size small size 8-12 (so sorry not to do more but if this proves popular we will look at making more) ...if you are interested in buying one please send us an email at as this dress is not shown via the website.
I'm releasing the same dress via instagram but as always, subscribers have first dibs.


Ella in the beautiful Primrose Hill patchwork dress 

Hilary's Patchwork Story

In her own words, read on to hear about Hilary's passion for patchwork and the memories that are held within....

"The story of the family patchwork quilt goes way back - I started the first quilt when I was a student at the London College of Fashion in the late Seventies, on finding an amazing source of 'slight seconds' Liberty prints bought in a shop at Walthamstow market. My mother did most of the sewing but we all did stints on the quilt over the years – my sister took the quilt back to Denmark to finish all the backing and quilt stitching and my daughter is now the proud owner of it. It took decades to complete but it’s such an archive of family memories …

Decades of memories in a quilt!

"More recently, I started my 'shirting patchwork' - using scraps cut from my sons' shirts and boxers and having amassed lots of my favourite cotton chartings and chambrays ...such a great thing about patchwork is the memory bank that each quilt holds. Even as grown men they can now identify certain stripes and checks !"

I have been sewing a minimum of 5 hexagons a day - quite often watching the live coronavirus press conference. And it's no surprise that the quilt is suddenly growing !! My mother taught me about this type of hand sewn patchwork - there are approx 120 stitches around each hexagon and she was still sewing in her eighties. Each hexagon is linked small stitches using traditional Sylko mercerised cotton thread..."


Something tells me the inspiration continues as Hilary designs for her new homewares venture! You can really see the geometric patterns taken from the shirting quilt to one of her new cushion prints! Check her out @crop_norfolk
My sincerest THANK YOU to Hilary who inspired this newsletter! 

And my inspiration is clear...this is a photo taken from my late Dad's wardrobe... a patchwork in a rail! 

If patchwork isn't quite for you, we have plenty of other patchwork inspired dresses in stock. Mix and match with belts, bags and shoes to create your own patchwork effect!

Enjoy the sunshine!

Justine x


We have just a few in these dresses left here...


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Summer Sunshine

By Justine Tabak

Summer Sunshine

Whilst we’ve had a few grey skies of late, it looks like summer's back with a vengeance and a glorious weekend of sunshine for all! And with a gradual ease of restrictions, it feels like summer is only just upon us.

Our newest bunch of most summery styles have bedded in online, already firm favourites with some of our quickest customers. By making local, we managed to get back into gradual production with the support of our loyal makers, it's been a challenge with social distancing but I'm pleased to say the final summer dresses are now happily wafting on the rails of the warehouse ready to send out. (And thank you to all those waiting, yours coming next week too)

Whether enjoyed in the park for social gatherings, packed 'ready to go' for that well needed break, working at home or in the garden, here’s hoping you’ll find a new summer frock to brighten your day.

Simple pleasures, dresses to be pulled out time and time again.

Justine x

p.s. Thank you to all for our lock down models, Daisy, Java, Jane, Magdalene, Zeena ...the older lady is me!

Daisy in Forget-me-not Frome, and me in classic Navy Rose with matching mask.

We have another batch of this most popular Columbia Road print dress arriving today! Lovely Java has been helping us in her holidays.

Blink and you'll miss, just a few new Clifton dresses arriving Friday.

Replenished with a small batch production, and ready for holiday home and away, the Wedgewood blue Petticoat Lane dresses.

Rose prints are just as charming in blue as in red ...

For those scorching sunshine days, the Field dress in Sunset and Brown Check.
... And our forever perennial Primrose Hill dresses, this one modelled by Jane in for the I Love the NHS dress.

New colour alert! Especially 'sweet' in the limited Parma Violet edition as worn by Magdalene.

Summer refresher! We found half a roll of the Rainbow check and have squeezed just a few into Camden Passage dresses. See here on Zeena @heartzeena Catch if you can...

Finally here...a new batch of Meadow floral Camden Passage dresses; this one can be worn all year through.

The end of a summer's day...

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